Client: Nature’s Path
Category: Packaging, promotion, NPD
Packaging for a North American organic cereals specialist, spreading its wings into the UK with a number of gluten free cereals.
What the client says
“Nature’s Path needed a whole new brand look more in keeping with the UK marketplace rather than its US and Canadian heartland. We worked closely with Davies Leslie-Smith to achieve this and the brand has now moved from a little known brand in consumers eyes doing c £500k+ to a £6m+ brand at retail. The areas worked on were the standard boxed cereals and then we have since launched a new range of bars as well as granolas. All of which have become established in the UK multiple retail sector and other areas such as the health food trade. Tim and Steve really grasp what is needed for the UK market and for consumers and I would have no reservations in strongly recommending them to any other food and drink organisation.”
Simon Rees Collison, Director, Nature’s Path UK / Eurobrands