Client: Superdrug
Category: Packaging, branding, NPD, art direction


We have been on the Superdrug roster since 2005, along with 4 other consultancies. In that time we have designed packaging for a wide range of product areas including hair, skin, medicine, first aid, vitamins, mens, dental, travel and gifts.

What the client says

“Davies Leslie-Smith are an extremely hard working and prolific group of designers. They are capable of absorbing the nitty gritty of a brief very rapidly and approach each project with intelligence, wit and style whilst always maintaining customer focus. Their ethos seems to be ‘You don’t have to compromise good design to sell product’ – we have several all time greats that have been designed by DL-S. Always flexible and accommodating, they are a pleasure to work with.”
Neil Pedliham, Design Manager, Superdrug